What is SEO or Search Engine Optimization?
SEO or Search Engine Optimization, in a nutshell, is the art of making a website "stand out" from hordes of other websites on the net. To stand out from the hordes, you need to get onto the first page of Search Engines for a start and this is where SEO Hospital will help you.
See the image below, this is how a typical search looks like and we help you reach the first page for your relevant keywords. We have Boxed the Organic Search Results for you!
Many customers ask us, why should they optimize their website?
Let us use an analogy or two to illustrate this point:-
- There are many singers in the world, some like Susan Boyle, have a voice of an angel!
Yet, till the time she sang on Britain’s Got Talent, nobody knew her and now she is a singing sensation. All this was possible as she was in the “Lime Light”.
On the Internet or Online being in the “Lime Light” means being visible, that is being visible when people search for products and services online . That means ranking higher on the Search Engines like Google, Bing, Yahoo etc for a few chosen terms. These are the terms which people are looking when they search on the internet.
* Let us say you are looking for "Dentists in London" and you search on the internet. You will go to the Dentist whose website you find on the first page of Google, would you not? Also, you will search the websites first which are given on the first page and then move on to the 2nd page.
Ranking your site on the first page is possible only using techniques of search engine optimization or Internet marketing. If your business or website is not found on the net, you will not be able to get customers! It is as simple as that.
- What does SEO mean?
Optimizing your website literally means search engine optimization. That means making your website “Search Engine Friendly”.
This is a marketing service on the Internet and it involves making a website market your product in a better way. You might be selling products on your site or maybe selling consulting services as a Lawyer or Doctor or Dentist.
As you know, nowadays customers search on the internet before they pick up the Yellow Pages and if they cannot find your site, they simply go to next shop and buy their product. It is therefore, imperative that you have a web presence, which will entice customers and increase your profits.
- Does Search Engine Optimization or SEO increases Brand Awareness?
Yes, SEO and link building, when done properly increases your brand awareness on the internet. This results in increasing the number of people visiting your website, who in turn, give you business.
Search Engine Optimization gives a great return on investment. The optimization of your website by using Search Engine Optimization techniques will be cost effective for you as it will increase your brand awareness and increase your profits.
The dream of every owner of a website is to have more visitors to their site and they buy products. For this many businesses add information on their websites. But this is not the solution to get more visitors because information alone does not work enough to attract the visitors.
- How does Search Engine Optimization work?
Search engine optimization involves the use of Internet marketing and “tuning of your website design and content” to be Search Engine Friendly, so that your website can be ranked in the Search Engine Results Page (called SERP’s) and found high on the Search Engines in comparison to other websites providing similar information and products.
There are many processes involved when doing SEO for any site. The basic SEO processes, broadly speaking, that we SEO’s go through when optimizing a site are:-
- On page optimization
- Off- Page Optimization
- keyword research & optimization
- content writing for search engines
- Meta tag optimization
- Keyword Density etc
- Link Building by various methods like directory submission, article submission, blog creation and posting, Press Release Writing & Submission are main processes.
- Link Baiting, if needed.
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